Are you planning to join other webpreneurs in the virtual marketplace? For you to succeed in this journey, choosing a reliable web hosting provider is critical. As you know, your website is the window and door through which you and your customers interact. If you are unavailable, it will mean lost business.
While most webpreneurs and e-commerce consultants advocate for having high-quality content, venturing into a profitable niche, your web host is central. Nevertheless, most small business and startups assume that their hosting provider does not impact their business. If you too subscribe to the same philosophy, you are wrong. Read on to know why.
· Your hosting affects your SEO ranking
As you venture into the online business, your ultimate goal is to enhance your profits. In achieving this goal, you must have better SEO rankings to receive high traffic and conversion rates. Thus, you must be easily searchable and available when visitors and the search engines are finding you. As such, you must have a consistent uptime. If your web hosting is unreliable, downtime will be the order of the day. This will hurt your SEO ranking and profitability levels of your website.
· Determiner of your website security
While no website is 100% secure from online attacks, your web hosting provider plays a central role enhancing data security. They will provide you with data backup and restoration services. As such, when fraudsters hack your website, you will not encounter any data loss. Also, a reliable hosting provider will offer you technical services to ensure your site is restored within a short period after the attack.
Importantly, regular updating of servers software enhances website security. Therefore, you should ensure that the web hosting provider hosting your business website offers regular software updating. Otherwise, cyber-crimes and data theft will become part of your business.
· Downtime leads to revenue loss
When your site goes down, you become inaccessible to current and potential clients. The scenario interprets to loss of sales and traffic. In the long run, your site suffers from decreased income, and possibly you start making a loss. In this regard, you need to seek a web hosting provider who guarantees you reliable uptime for your site and delivers the same promise. Primarily, you should conduct due diligence before you sign up for a hosting offer. In a word, you should avoid providers with a history of downtime.business website.